One of the many beautiful destinations featured in the Choose Philippines video
Travel website Choose Philippines recently launched their tourism music video during the noontime variety show ASAP Rocks last Sunday. Its purpose is to aid the Philippine tourism industry by showcasing the best about the Philippines.
About the Choose Philippines Music Video
Entitled Piliin Ang Pilipinas (which is the Filipino translation for the phrase Choose Philippines), the music video is just under four and a half minutes long. The theme song was written by Robert Labayen who is the Creative Communications Management Vice-President of the television network ABS-CBN. It features two of the network’s rising stars: Angeline Quinto and Vince Bueno.
Right Focus on the Choose Philippines Music Video
Unlike most of the other tourism music videos released in the past that seem to focus more on the artist singing the theme song rather than about the Philippines, the music video of Choose Philippines was made in such a way that the artists performing the songs were pretty much given a back seat.
Find different things to do
Along with showing the different travel destinations in the Philippines, the Choose Philippines music video also featured the different things to do in the country, from hiking up its rolling hills and mountains to watching one of its colorful festivals. I found this to be a good thing since it will be more able to attract those who are looking for the latest adventure travel deals or those that are looking for a romantic destination to spend their honeymoon.
Attention to the finer details given by the Choose Philippines music video
One of the things that I really enjoyed about the Choose Philippines music video was the fact that it featured so many of the other things about the Philippines that have been taken for granted. Examples of these include the iconic jeepney filled with people enjoying the ride and the children enjoying a cone (or sandwich) of ice cream peddled by vendors in brightly decorated carts. It’s these little things that make the Philippines unique and enticing for people to visit the Philippines, helping the Philippines’ tourism industry.
Catchy Theme Song
The very catchy theme song used in the Choose Philippines music video was composed with the common sounds heard during festivals mixed with the more modern tunes performed by the artists. It gives the entire music video a fresh sound to the ears, especially after that one Philippine tourism music video where nearly the entire song was sung at an ear-piercing pitch.
I have to commend Angeline Quinto for singing the song with such clarity. It really helped contribute to the entire retention factor of the theme song. The rap part of the music video was okay, but Vince did it way too fast that it’s quite hard to catch what he’s saying. Thank goodness Choose Philippines decided to put in those subtitles!
Definite Call to Action in the Music Video
Throughout the entire music video, one message is clear: Choose Philippines as your next Southeast Asia travel destination. Indeed, the Philippines is a treasure trove of sights and sounds to experience and enjoy, from the different travel destinations to the rich and vibrant Filipino culture that makes the Philippines a country worth visiting. So the next time that you’re planning a trip, Choose Philippines!
About Adeline Yuboco
Nice way to make tourism more interesting. Music always describe certain things at its best. Its really a nice music. I heard the video that you have shared. Thanks for sharing.